Where Hand Crafting and Technology Become One

Expert rod and lure manufacturing that is second to none. Experience the Fox River difference.

Maximizing Smart Design

Engineered for the anglers success. Simple and clean lines along with built in durability, truly separates Fox River from the rest of the field.

Made from High Modulus Graphite for increased strength, less weight, and sensitivity.

Fox River Rods Graphite
Fox River Rod Grips

Comfortable grip design that feels great in your hand for all day control and action.

Brand new real seats.

Minima Model T One Piece Stamped Frame Guides for spinning rods and casting rods - Features three legged, one-piece stainless steel frame for strength.

Minima guides weigh 20-30% less than ceramic ring guides. Lighter weight guide set translates into faster rod action.

Greater sensitivity to vibration/strikes. Faster blank return rate. Larger guide I.D. reduces friction and drag on line while casting or retrieving.

Fox River Rod Eyelets
Fox River Rod Tips

Brand New Fuji LGAT Tip Tops with Alconite Rings. Fuji's engineers thought long and hard on how to make a guide lighter and stronger yet keep the cost down. After years of research they came up with Alconite™, a special type of ceramic that offers strength, lightness, and durability. In fact Alconite™ offers 80% greater compression strength and is 20% lighter than Aluminum Oxide. Also, through Fuji's Diamond Polishing, Alconite boasts a finish that is smoother than that of Hardloy. Fuji engineers were also able to make Alconite™ the thinnest and lightest ceramic ring available today; even 7% lighter than standard SiC Rings! When combined with the lightweight Concept frame the results are unparalleled ... 35% lighter and up to 50% stronger than ordinary guides.